Tiago Forte and Nathan Barry discuss all things creator economy and audience monetization at the Second Brain Summit.

Big Idea:
The 90-9-1 Rule.
💥 90% consume content.
💥 9% actually do something with that content.
💥 1% create content about that topic.

There is a very small amount of extra work to go from a doer to a creator.

Most successful businesses start by doing things that aren't scalable.

"Behance, now a 40-million-member creative network acquired into the Adobe ecosystem, came up with an elegant solution to this timeless dilemma: → Eliminate the perceived ‘effort investment’ by onboarding the first 100 ideal users manually.

"Nobody really wanted to set things up themselves on a platform without any traffic, so we did a lot of it ourselves.” — Scott Belsky, co-founder of Behance By providing a white-glove service for their early ICP, they created a foundation of high-quality portfolios that shaped the future of the platform."

Roberto Blake shares his story of how he stopped trading time for money.

It's an old video, but a good reminder for those of you thinking of starting your own online business.

This is a good directory to save. It's also a great example of an effective lead magnet.

via @minimalisthustler

Another great newsletter guide from Growth in Reverse.

9 ways to earn passive income online with examples.