"Shelley is a relatively new blogger who managed to take her travel site earnings from $8,490 in all of 2021 to multiple six figures and $52,604 in just one month by the end of 2022."

Big Idea: Affiliate-focused content targeting long-tail keywords still works really well. You don't need to be a great writer to succeed with a niche site, you just need to publish a lot of boring content that satisfies search intent.

"In just six months, Psychology of Marketing has built a subscription base of over 20,000 readers, with an impressive 45% open rate. Right now, the newsletter is adding about 700 new subscribers each week. Abhi credits a half dozen tactics as the keys to his growth, and he shared them with us in detail."

Chenell Basilio of Growth in Reverse breaks down how Starter Story grew to over 100k subscribers and now makes an estimated $96k per month.

Big Ideas:
► Standardized interview questions allow the site to publish over 1000 startup interviews every year
► SEO is the primary audience driver with over 1.4m monthly visits to the site.
► Pat does a lot of A/B testing to find out what works

Jay Clouse shares actionable advice for creators to get the most out of LinkedIn.

Philip Taylor explains how he created FinCon, an annual conference and trade show for content creators and brands in the personal finance niche. It has grown to 3,000 attendees and $1.6 million in revenue in less than ten years.

Big Idea: Live events are a great way to establish yourself as a thought leader. Everyone wants to connect with the connected.

"Making the title and thumbnail is at least half the job. This is not just because better titles and thumbnails get you more clicks, but because better titles and thumbnails will get you way more impressions."

Big Idea: Clickbait gets a bad name, but the job of creators is to capture attention. If your content isn't getting clicked, it isn't getting watched.

via @storythings

"In January 2022, I was averaging 100 new email subscribers/month. In January 2023, I had more than 800. This month, I'm on pace to break 1,200. Here are the 7 changes I made to my email marketing strategy to 10x growth."

Jay Clouse says you don't "find your niche," you "choose your purpose."

"Instead of thinking in terms of niche, think about the purpose of your work – who do you help, and what do you help them to do? You don't find your purpose – you choose it. So think big. Think long-term. Think aspirationally. You may even want to create a new category around your approach."

"Billy Oppenheimer, Ryan Holiday's research and writing assistant explains why physical notecards are the best way to capture and organize your creative ideas."

Big Idea:
Ryan Holiday famously uses Robert Greene's notecard system to write books.
via @fortheinterested