Learn strategies to humanize your email marketing. Build trust, sell more, and stay irreplaceable as a human creator.

Chenell Basilio breaks down the success factors of the MarketingIdeas newsletter.

Highlights:
💥 He posts daily on LinkedIn. Don't hold out for the perfect posts.
💥 Substack Notes and Recommendations have been driving subscriber growth.
💥 His ProductHunt launch led to 7,000 subscribers.

I really enjoyed this interview.

Nathan Barry interviews "Jefferson Fisher, a trial attorney turned content creator with 6 million Instagram followers, to break down how he built one of the fastest-growing personal brands on social media while running a thriving law firm."

Why this matters:
💥 Video is the best way to grow an audience now.
💥 Great example of being interesting and helpful online to get attention for a real world business.
💥 He doesn't talk about law in his videos, but his content still gets him clients.

Brett Malinowski explains how they created an AI video that now has 1.7m views on Twitter.

Why this matters:
💥 "AI video is one of the most in-demand skills now."
💥 This is a great lesson in engineering virality.
💥 It's not necessary to create realistic videos. They deliberately chose a Grand Theft Auto format that resonated with their target audience.

Dan Oshinsky shares examples from top newsletters.

Why this matters:
There are some interesting ideas here to level up your design.

Jay Clouse shares his thoughts on the future for creators.

"The last 15 years have been an audience-building gold rush fueled by social platforms. It's an aberration, not a permanent state. For the last 15 years, there's been more demand than supply for great content.

As AI flips that equation, that gold rush will become much more competitive (if not run dry). But have faith! Strong, audience-driven businesses existed before this gold rush and will exist after it's over, too. Good old-fashioned word-of-mouth will continue to reign. That new world won't be won with attention. It'll be won with trust."

Why this matters:
AI is rapidly changing the business of content creation. We are already drowning in content and it's going to yet 1000x worse. Fortunately, humans will always want to connect with and learn from other humans. We just need to find different ways of getting discovered.