4 principles for getting more customers than you can handle...

1: Build A Campaign-Driven Enterprise
2: Become a Key Person of Influence
3: Use Quiz Funnels to "Flirt" With Prospects
4: Always Collect Signals First - Test before you build.

Why this matters:
I'm a big fan of Daniel Priestly and his idea of becoming a key person of influence. Trying to grow with social media is getting harder every day. Becoming a recognized authority on a topic is still within the reach of consistent creators.

Justin Moore recently finished his first Sponsor Games event. He shares 17 ideas to make an amazing in-person event.

Why this matters:
In person events can be difficult to pull off, but they can be a lucrative business model and they put you at the center of a community.

Highlights:
💥 Top creators post 300+ pieces of content per week , that is the only way to find out what is going to resonate with your audience.
💥 Don't just repost. Repackage your top performing content in different ways for different platforms.
💥 The idea is 80% of the formula. Spend most of your time thinking up good ideas.
💥 Why are you creating? If you don't have a good intention behind, creating is often not worth it for many people.
💥 If you want to be a top 1% creator, you'll need a talented team.
💥 Why he thinks LInkedIn is the best platform now.

Why this matters: Social media is becoming less effective. Justin Welsh explains why Substack is the place to be now.

"In the last few months, Substack has had a noteworthy influx of creative entrepreneurs entering the platform.

Dan Koe quietly duplicated his Koe Letter, Jay Clouse launched Jay's Blog, and Jack Butcher started writing again after a three-year hiatus. Lewis Howes popped up just a few days ago. And on Monday, I launched my new Substack. It’s called Unsubscribe — a newsletter for people stepping off the default path to build lives they love, supported by work they enjoy.

But I think these are early signals of what will become a big platform shift that will change how creative entrepreneurs build their businesses in the coming years."

“The business model of the web for the last 15 years has been search… search drives everything that happens online.”

“Today, 75 percent of the queries… get answered without you leaving Google.”

Why this matters:
Algorithms are destroying the reach of creators. What worked in the past, won't work any more. There are opportunities in times of great change, but there will also be a lot of casualties.

Succinct but comprehensive overview of what it takes to grow a newsletter.

Chenell Basilio from Growth in Reverse shares a month of effective ways to grow your newsletter.