Jonathan Courtney explains how to sell high priced services with webinars.

Why this matters:
"A 90-minute webinar turns 200 attendees into 20 buyers, even with just 2,500 subscribers. The framework is dead simple - 20 minutes on your story, 15 minutes on the solution, 20 minutes showing the transformation, then offering them a choice between DIY or done-for-you."

Why this matters:

Every founder should have a base level of online content even if you don't consider yourself a creator. Your personal brand will help you close clients and attract employees.

💥 Start with telling your founding story in a podcast.
💥 Clean up your social media profiles to only show what's relevant.
💥 Write some foundational essays to demonstrate your expertise.
💥 Get 2 or 3 case studies.
💥 Publish a monthly friends newsletter to let everyone know what you are up to.
💥 Share what you know online. It's a great way build credibility.

Why this matters:
Matt McGarry has a good overview of what it takes to build a large newsletter with examples.

He explains:

💥 How to grow with social, blog posts and referrals.
💥 How to use paid ads to grow.
💥 How to recoup ad spend by recommending other newsletters and selling a low-priced offer.

Mark Manson talks to Jay Clouse about why creators should be businesses.

Why this matters:
💥 Many creators are not professional so they are difficult to work with.
💥 YouTube is not a good way to make money. You need to sell your own products and services.
💥 Find content/audience fit to help you decide what to focus on.
💥 You need both growth and engagement content.
💥 Brand deals can bring a lot of problems. 💥 Why most creators eventually quit.
💥 Why documentaries are a high leverage content format.

Dave Gerhardt shares his journey of building his Exit Five community for B2B marketers.

"If I’m being honest, I expected to get 50-100 subscribers. I figured there had to be “100 true fans” and I thought, wow, making another $1k/month from this would be incredible. Paying for some of my rent each month, or free money for us to use on family trips.

But I had 100 subscribers in the first day. Holy shit. Fast forward 6 months later and I was brining in $10,000/month in recurring revenue from Patreon."

Why this matters:
People will pay for content if it creates value for them. Plus, business focused content can be expensed to employers.

via @marketingmoat