Matthew and Karla Bailey publish the
MustDoCanada blog, newsletter and YouTube channel. They now earn more than $100k per year from sponsors and even more from advertising.
Big Ideas:
► A major source of growth early on was a cross-Canada tour to celebrate Canada's 150th anniversary. They reached out to over 100 potential sponsors to fund the trip before they had a big audience.
► SEO-focused content about things to do in Canada is the primary driver of traffic.