This is a YouTube masterclass worth studying. Brett Malinowski's businesses have earned over $5m in revenue driven largely from YouTube. His channel has grown to 435k subscribers.

He explains why the "New Business Opportunity" video format outperforms all other types of videos.

Lots of actionable advice in this case study.

MSCHF (pronounced mischief) is a fascinating business. They have a knack for creating products that consistently go viral.

Check out their site to see some of the products they've sold.

There are lessons here for how to stand out online.

"The group releases a brand-new product every two weeks, each of which has little physical relationship to the previous drop. Their recent releases include edible AirPod-shaped candy, a perfume that smells like WD-40, and a collaboration with Crocs on a mid-calf boot. In the last five years they have released more than 100 products. Each drop is creative and rebellious, winking to the world that capitalism is a necessary joke. They do all of this with a team of 34 people, most of whom are generalists with no background in making physical goods. "

Louis Nichols created a growth library with many ideas to grow your newsletter.

Dickie Bush shares a powerful framework to come up with lots of content ideas in a short time tailored to your audience and a specific niche. This is worth bookmarking and revisiting.

via @minimalisthustler

Dylan Bridger shares a tip great copywriters have been using for years to get more sales.

"Itemize every useful tidbit of info within each module of your course, and anchor each micro-promise to a timestamp."

"Instead of summarizing general outcomes, tease out specific details within each module to amplify the perceived value."

via @ fortheinterested

Louis Nichols shares 4 newsletters leveraging Instagram for subscriber growth.