15 List Building Tactics that Work, People Pay for Creator Journalism, AI Rock Band With More Than 1 Million Spotify Listeners, 9 Lessons From the Craft + Commerce Conference, How to Build a Channel that Lasts

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July 15, 2025
 

In today's newsletter:

💥 
Ryan Holiday Risked His Career to Write About Philosophy—And Sold 5,000,000 Books Doing It
💥 15 List Building Tactics that Actually Work
💥 People Want to Pay for Creator Journalism
💥 Rock Band With More Than 1 Million Spotify Listeners Reveals It’s Entirely AI-Generated
💥 9 Lessons From the Craft + Commerce Conference
💥 How to Build a Channel that Lasts (Colin & Samir Interview)
 


 

 

"I think for anyone to be successful and dream big and do big things, you have to have a half a cup of delusion. You have to, or it's never going to work. You just cannot be filled with reality. It just is not going to work."
 

- Pharrell Williams

 

Ryan Holiday Risked His Career to Write About Philosophy—And Sold 5,000,000 Books Doing It

Nicolas Cole explains Ryan Holidays's career trajectory in this post.

Why this matters:
I'm fascinated at how high achievers like Holiday can achieve so much in such a short time. Exceptional results require exceptional effort. 2 to 3 years of insane effort can pay off for the rest of your life.

Writing

 

15 List Building Tactics that Actually Work

Chenell Basilio shares lots of specific examples in this Side Hustle Nation guest post.

Newsletters

 

People Want to Pay for Creator Journalism

Liz Kelly Nelson of Project C, "a newsletter and educational platform that supports journalists looking to transition into the creator ecosystem full-time. Her work blends traditional newsroom rigor with the creator economy’s scrappy, entrepreneurial mindset. "

Why this matters:
"Cross-platform bundling is the future of sustainable creator media. For middle-class creators, especially, it’s beneficial to collaborate rather than compete individually for subscriber attention. Creators could package complementary content into unified offerings, for instance, climate journalists from different platforms — such as newsletters, YouTube channels, and podcasts — could create a single subscription for comprehensive coverage. This reduces customer acquisition costs for creators while offering more value to readers. It's mini-media companies without the overhead."

Creator Economy

 

Rock Band With More Than 1 Million Spotify Listeners Reveals It’s Entirely AI-Generated

If you haven't listened to The Velvet Sundown, check it out on Spotify.

“The Velvet Sundown is a synthetic music project guided by human creative direction, and composed, voiced, and visualized with the support of artificial intelligence. This isn’t a trick – it’s a mirror. An ongoing artistic provocation designed to challenge the boundaries of authorship, identity, and the future of music itself in the age of AI."

Why this matters:
Every creative project including music, art, writing, filmmaking, web development, and graphic design is being transformed by AI. There are big opportunities here for creators that start to figure out the tools early. You don't need expert artistic talent to create interesting things. You need good taste and a willingness to experiment with the tools.

Artificial Intelligence

 

9 Lessons From the Craft + Commerce Conference

Chenell Basilio and Dylan Redekop share 9 insights from Kit's popular creator conference.

Why this matters:
"The conference was valuable, but the relationships were invaluable. In a world where AI can pump out endless content, the creators who win will be the ones who show up as real humans, build actual relationships, and create content that genuinely matters to their audience."

Creator Economy

 

How to Build a Channel that Lasts (Colin & Samir Interview)

Jay Clouse interviews Colin and Samir from The Publish Press.

Lots of great advice from two of the biggest creators in the creator economy. Colin and Samir have been publish videos online since 2012.

YouTube

 

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