"Most creators think of their business as their content and that's not what it is their business is."

"The most efficient path I found is to go high-end and don't focus on building an audience. Focus on borrowing an audience and you will get there 10 times quicker than anybody else and it'll be easier and you won't be enslaved to the content hamster wheel."

Jay Clouse's first suggestion is to own a word or phrase. This can be hugely effective if you can pull it off.

Some examples:

💥 James Clear: Habits
💥 Brene Brown: Vulnerability
💥 Ryan Holiday: Stoicism
💥 Codie Sanchez: Main street businesses 💥 Justin Welsh: Solopreneurship

Related Link:
Chenell Basilio of Growth in Reverse talks to Dylan Redekop about what she would do differently if she started over.

Big Ideas:
💥 Content led growth - Write content so good it naturally get shared.
💥 You need social media for discovery.
💥 Commenting and engaging on social is critical for growth.
💥 She would have started a paid newsletter.
💥 Nurture relationships. Relationships have been the backbone of her growth.

Growth in Reverse shares some effective strategies to grow your newsletter.

My favorite is Khe Hy's Notion tutorials on Twitter. That might work for some of the AI content I'm working on.

"In an allocation economy—where resources and attention are the key constraints—the differentiator isn’t specialized knowledge that AI can replicate. It’s the ability to ask questions that bridge different perspectives and reveal new possibilities. It’s about developing taste—knowing not just what’s possible, but discerning what’s worth building and why. Specialists already excel at this within their domains; years of focused experience give them an intuitive understanding of what matters and what doesn’t. The generalist’s role is to help translate and connect these deep insights across disciplines."

via @freshvanroot

"Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead generation machine."

via @joshspector

Chris Garrett explains why he likes Bluesky and shares some tips to get the most out of the platform.