Dylan Redekop does a deep dive on how Sam Parr started as a hot vendor to building an 8-figure business off of The Hustle newsletter.

Why this matters:
Dylan explains some of the key growth levers.
"📢 1. Live Events. Sam never meant to start a newsletter. He launched a conference long before The Hustle was hitting millions of inboxes.
🦠 2. Viral Content & Blogging Strategy. Using Reddit and other sources of inspiration, Sam was able to figure out what worked to get viral views and leveraged strong headlines to drive clicks, opens, and traffic.
📈 3. Paid Growth. This was a pivotal growth strategy for The Hustle, but they didn’t even think about paying for subscribers until they’d reached a certain subscriber milestone.
✍️ 4. Copywriting & Sales Psychology. Growth comes down to persuasion. Sam realized this early on with his hot dog stand. But he put in the work to hone his copywriting skills to understand how to attract and keep online attention.
💪 5. Brute-Force Networking & Partnerships. Sam didn’t wait for people to come to him. He couldn’t afford to wait. So he brute-forced his network and his first hires."

There is so much to learn in this inspiring video. Book mark this and watch it several times to internalize all the learning here.

The author of the bestselling books ‘Key Person of Influence’ and ‘Scorecard Marketing' has a great interview with Steven Bartlett.

Why this matters:

Daniel Priestly explains how become a key person of influence, building a personal brand, how to grow an online business, testing ideas, how to get bigger opportunities, why everyone should become an author, and much more.

The biggest opportunities go to creators.

"The first step step is to get out of the skilled labor model and get into intellectual property and media. Just making that step opens you up to this whole other world of opportunities."

Great breakdown of how Simon Squibb experimented with different ideas to come up with a massively popular video format. I love the concept behind his videos and 1.76 million other subscribers agree.

Why this matters:
The quality of the idea can have a big impact on how popular your content or business is. Starting with an interesting format can make all the difference.

Related Link:
How ArtButMakeItSports became the 'best thing on the internet'
Here is an interesting newsletter format that has built a large audience.

Why this matters:
There are some great ideas here to build a creator business.

"By the time Dana Miranda launched her newsletter Healthy Rich in 2021, she’d been writing about personal finance for over a half decade, mostly as a freelancer. But while her freelance reporting focused on general financial advice, she wanted her newsletter to focus on the lived realities of people from a variety of backgrounds and socioeconomic situations. So she started soliciting personal essays that reflected a greater diversity of viewpoints, and the newsletter slowly started to grow.

What really put Miranda on the map, however, was a piece she wrote for someone else’s newsletter. Culture Study, one of the most popular publications on Substack, put out a call for essays, and Miranda submitted one titled “Budget Culture and the Dave Ramseyfication of Money.” It went so viral that she received emails from a literary agent and an editor at a major book publisher. In 2024, Little Brown released “You Don't Need a Budget,” the book that grew out of that original essay."

"The Science of a Perfect Blog Post (And How AI Makes It Easier)"

Why this matters:
💥 Starting with a well-structured format can help you create more and better content. 
💥 AI can enhance blog writing but works best when guided with clear instructions. 💥 Structuring content with AI improves organization and reader engagement.
💥 SEO optimization, supporting data, and strong calls to action elevate content quality.