Nathan Barry talks to John Meese of SOLD OUT Coach Club.

"How John earns $30K/month with one assistant and a lean coaching model, why most memberships fail, how to launch without scale, and how to turn client wins into your best marketing engine."

Why this matters:
Great look at how to grow a high-end coaching business.
 

This is a good idea to get more subscribers.

"I turned my best email content into a five-day course — a series of automated emails designed to teach readers a new skill, habit, or lesson — and used it as a lead magnet for my newsletter. From that point onward, things started to shift:

💥 The conversion rate on my landing page went from 2% to 48% — Readers could clearly see the value I offered them, and conversions followed.

💥 I started to get far better leads for my business — The lead magnet helped me identify people who were saying, “Yes, I have this specific problem, and need a solution to it.” That made selling to this audience so much easier.

💥 It helped me easily segment my list — Before, I didn’t know much about my subscribers. But once I launched these courses, I could easily segment my list based on whichever course they took."

Social media is no longer "social" any more. It's just "media."

Media works by matching videos with viewers that want to watch them. To make this happen, you need to keep super focused and consistent on one topic.

Why this matters:
💥 Great lesson on the importance of niching down, especially in your content creation.
💥 Video is what's working now. Focus there. 
💥 Value is not generated at the media layer. You need to funnel people to products and services.

With declining ad rates and increasing costs to acquire subscribers, Matt McGarry argues that newsletter business models like The Hustle or Morning Brew no longer work.

Why this matters:
Email newsletters are still the best way to build a connection with people, but you need a better way to make money than sponsors. Flagship products are a great direction to go.

This video show what's possible with text to video AI creation tools.

There are a lot of opportunities to do specialized content for different niches.