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Justin Welsh shares how he's made $10m in under six years.

Why this matters:
💥 He started by publishing a lot of content to see what got traction and then doubled down on what was working. Most creators miss this step.
💥 He then offered consulting services. This is an important step to really get to know what your audience wants.
💥 After he was making enough money with consulting, he started to look into scalable products like courses.

Louis Nichols and Tyler Morin discuss some interesting newsletter opportunities.

💥 The first is creating newsletters for ecommerce companies. These companies have huge email lists but no newsletters.

💥 This second is using short form video to grow a newsletter. This starts at about 24:00.

"I came across this woman and all she does is she talks about "Hey you're trying to figure out your next career steps without doing this first." Combining short form video with quizzes like the old Buzzfeed style quiz and essentially getting a load of views a load of people who want to go and try the quiz themselves get them into an email list and she is getting 500 subscribers a day completely free for recording like a 1 and 1/2 minute video every day this is insane and literally anybody could be doing this for basically any newsletter right now."

💥 The third idea is seeding many TikTok accounts to promote your short videos. Most will not be popular, but a tiny percentage will break out.

Chenell Basilio explains the benefits and risks of going to Substack.

Why this matters:
Substack notes seems to be one of the most effective ways to get subscribers now. However, open rates seem to be lower and there are other risks.

Related Link: We've Been Thinking About Substack All Wrong

This is an interesting approach to systematically building out YouTube channels.

"After learning he could outsource scriptwriting and editing without losing quality, he thought, "If I can build one channel, maybe I can build 100." So he scaled to 14 channels, working with 40–50 freelancers at any given time — scriptwriters, video editors, thumbnail designers, and channel managers — applying his systematic plan for finding profitable, underserved niches."

Why this matters:
It makes a lot of sense to start with a niche that is likely to be successful.

This is a good overview of what's possible with tools like Replit or Cursor.

Why this matters:

"Content" doesn't have to be text, video, or images. Creators can build working apps as lead magnets. What kind of tools, calculators, or other resources could you build for your audience?

Related Link:
How AI Agents are Reshaping Marketing