"Instead of one-off marketing tactics that need to be repeated, flywheels are continuous engines of growth that leverage inertia to keep driving growth.

There are many types of flywheels creators are using. Some flywheels are built right into the main business model, while others are stand-alone projects that can be automated and left on their own to generate revenue or subscribers.

Here are some effective flywheels from my favorite creators."

Big Ideas:
► Tori grew her email list to hundreds of thousands with a quiz.
► TikTok was the primary driver of her growth.
► Her 6th TikTok video got over 200k followers in a few days.
► One quiz on TikTok grew her email list by 100k subscribers in 7 days.
► Tori is a master of getting PR. She has been on every major news outlet.

Jay Clouse shares his journey from the beginning of his creator business in 2017 when he made $30k in annual revenue.

In the last 12 months, he's made $700k.

(Start listening at about the 15:00 mark.)

Kevon Chung on starting from zero to earning more than $10k from each of his cohort-based courses.

Jay Clouse interviews YouTube legend Paddy Galloway.

This is a great look at how a pro-YouTube consultant thinks about creating videos that get clicks.

Joshua Lisec is one of the best ghostwriters in the world. He's ghostwritten 80+ books for CEOs, celebrities, and entrepreneurs.

Here are 12 key lessons from his book "So Good They Call You A Fake"

Big Ideas:
► "If you want to be successful in business, and if you want to accelerate your authority, you need a book."
► "Your book is the absolute best salesperson for your brand, working while you sleep to find, vet, and seal the deal on opportunities you didn't even know about until they were all yours."
► “You will never be criticized by someone who is doing more than you. You will only be criticized by someone doing less.”

Alex Llull shares specific examples of how popular creators are using social media to get more email subscribers.

Yong Soo Chung publishes the First Class Founders newsletter and podcast sharing proven strategies to grow your online business.

I highly recommend subscribing. He's a successful entrepreneur and great storyteller.