April 23, 2025

In today's newsletter:

💥 The Power of Starting With a Good Idea
💥 27% of People Who Engage With My LinkedIn Posts Become Paid Members
💥 You Can Just Do Things
💥 I've Launched 89 Online Courses — This is My Best Advice
💥 What 21 Top Newsletter Creators Would Do If They Started from Zero

"Social media says: do everything, everywhere, all at once.
Reality says: focus on doing one or two things extremely well, in one place, consistently, over a long period of time."

- Mark Manson

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Creator Economy

The Power of Starting With a Good Idea

Ole Lehmann shows how he tested two completely different newsletter concepts to find one to focus on.

Why this matters:
Growth can be much easier if you start with a good idea. Often the best way to find something good is to try many things.

"I had two completely different additional media business ideas I wanted to test:

Longevity Dad - focused on premium health/wellness products for families

Built in Europe - showcasing the European tech and startup ecosystem

Here's the crazy part - I thought Longevity Dad was my future. I was convinced it would take off. But I was completely wrong."

Startup Ideas

27% of People Who Engage With My LinkedIn Posts Become Paid Members

Josh Spector is getting great results from reaching out to people who engage with him on LinkedIn and offering one of his free skill sessions.

What this matters:
Personal connection and offering real value upfront can payoff. Even if they don't purchase immediately, this is a great way to build relationships with new followers.

You Can Just Do Things

"You don't need permission to do your best work."

Peter Yang shares four examples of creators who made their own opportunities.

Why this matters:
Creating in public is an opportunity engine. Start doing things that will bring you more opportunities.

Creator Economy

I've Launched 89 Online Courses — This is My Best Advice

Matt Giaro has sold $1.4m worth of courses. He publishes a lot of content and has created more courses than most people can imagine.

Here is my favorite from the article:

Create the sales letter before actually creating the product.

"When you force yourself to write the sales page first, you're forced to articulate:

💥 The exact problem you're solving
💥 The specific transformation you're offering
💥 The concrete outcomes students will achieve
💥 The "features" you should add to your course
💥 The objections they'll have (and how to overcome them)"

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