Chenell Basilio breaks down how Codie Sanchez built a massive newsletter and social media audience in less than 3 years.

Big Ideas:
► Codie focused on a unique niche (traditional boring businesses) and became the main voice for it.
► Codie is a hustle machine. She invested a huge amount of effort to promote herself everywhere. With a couple of years of intense effort like this, Codie Sanchez has built a multimillion-dollar business that will continue to succeed for decades.

"He created a system for reviewing online courses that is completely one-of-a-kind because it is brutally honest and includes user-generated reviews. Today he’s taking home $15k/month, and he’s just getting started."

Big Ideas:
Niall purchases and does comprehensive reviews of make-money-online courses. This was a brilliant niche because:
► Comprehensive reviews drive search traffic. Most people check reviews before they purchase an expensive course and Niall has the best reviews.
► Make-money online courses pay generous affiliate commissions so the content lends itself to lucrative monetization 
► Niall rewards readers for submitting reviews, further adding to the content and quality of reviews.

"I've met a surprising number of creators who were outwardly successful, with thriving businesses, but who felt trapped and resentful. They followed all the best practices, niched down, created what they thought their audience wanted, etc. And while it often "worked" for generating income, it rarely resulted in them feeling alive, authentic, connected, free. In fact, it led to the opposite. A feeling of deadness, disconnection from self and others, and a perceived loss of agency and freedom."

Big Idea: Niching down might be beneficial for growing your business, but getting stuck in a niche you don't like can be soul-destroying.

Another monster research report from SEO overlord Glen Alsopp.

Great breakdown of the top websites promoting affiliate links. I recommend giving this a read if you have any interest in niche websites or affiliate promotions.

Glen is a great person to follow if you are interested in SEO. He doesn't publish content often, but when he does, it's always a well-researched insightful post into what is working now.

"In the One Campaign strategy for scaling Facebook ads, you’ll get the Facebook Ads algorithm to do all of the work for you. It can find your audience, test new placements, make the most of your ad budget, learn what works, and build on successes.

The whole strategy takes just three easy steps:
1. Use broad targeting.
2. Create 3-2-2 content.
3. Test ads with the scientific method."

via @marketercrew

Chenell Basilio breaks down how Justin Welsh makes over $1m per year as a solopreneur and explains how he manages content distribution to build his audience on social media.

Big Idea:
Justin has clearly defined systems for all areas of his business. This allows him to be highly prolific on social media. The social traffic feeds his funnel to sell his courses.

Related Link:
Justin Welsh explains why he chooses a $150 price for his courses.

Tim Stoddart and Ethan Brooks discuss some key takeaways from Alex Hormozi's popular book, $100M Offers.

Tim shares how he is applying the lessons to his own marketing agency.

Related Link:
Comprehensive summary of $100M Offers

Good guide to newsletter cross-promotions with many examples.

Must-read newsletter for every creator! Chenell Basilio publishes the Growth in Reverse newsletter where she does extensive research into how fast-growing newsletters built their audiences.

You've probably noticed that I share every one of Chenell's case studies because they are comprehensive and insightful. If you are serious about growing an audience and building an online business, read Growth in Reverse every week. It's that good.

Follow Chenell Basilio on Twitter.