Here is a great interview with Joel Runyon of ImpossibleHQ. His story is a very expiring example of all the opportunities available to entrepreneurs now. He has bootstrapped multiple businesses, ran 7 ultramarathons on 7 continents to build 7 schools for PencilsofPromise, and he has a great brand with Impossible.

"Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete, and his lifestyle challenges have allowed him to set records and give back by supporting charity."

"While running his brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies."

There are so many great lessons here:

-Blogging and podcasting to build an audience and become well known.
-Doing interesting things like running ultramarathons around the world, raising money for charity, and doing cold shower therapy.
-Writing evergreen content to get found in search engines.
-Guest posting for early traction.
-The value of great branding with Impossible and the 777 project.

 

Here are some frameworks for thinking about new startup ideas:

-Bottom up vs Top Down
-Find Founder-Market fit
-The 10x rule
-Leverage Enabling Technologies
-Answer “Why Now”
-Figure out how to utilize otherwise idle assets.
-“When they go high, you go boring”
-Don’t pick bank shot ideas

If you are stuck on coming up with your next business idea, systematically exploring different frameworks can help. 

"You know the old expression, “Pull yourself up by your bootstraps?” It applies to your startup, too. Bootstrapping your startup means growing your business with little or no venture capital or outside investment. It means relying on your own savings and revenue to expland"

"When I started on Twitter I had no idea what I was doing. So I made one big Google Doc where I started saving all the best “brand tweets” and grouped them into categories. Today, it's ready to share. I hope you find it useful."

Harry Dry has some great practical examples on how to be more effective on Twitter.

However, there is a more important lesson. Harry, is keeping a document of good business tweets he sees. Documenting and studying what works is the only way to improve. This can be done for all aspects of work and life.

How about keeping a record of and regularly reviewing:
- good landing pages
- interesting article titles in your niche
- email subject lines that get you to open
- IndieHacker topics that get the most upvotes
- Reddit posts in your niche with the most upvotes

There is a reason that Harry has added tens of thousands of email subscribers in a short time. It's because he has a systematic process to continually improve.

The last link showed some examples of how to up your Twitter game. Here is an interested thread on how being creative with those ideas can really explode your marketing.

Steve Lamar wrote a joke Twitter thread of how he went from 143 followers to 150 in just 6 months. Yes, it's only 7 followers. He used the extended thread format that many are using to grow their following.

At the time I'm writing this, he has over 17,000 followers and it continues to grow. Humour can work if done right.

Even a giant like Rand Fishkin of Moz and SparkToro can still publish mediocre content. He shares some good advice about what to avoid when publishing content.

- Uncompelling Titles
- Lack of Singular Focus
- No Encapsulating Visual 
- Serving Too Many Audiences 
- No Keyword Targets 

"What makes you new, different, and unique in the world will often be the exact thing that makes you succeed. Embrace your differences, and you’ll find something amazing in there. Learn how founders like Steve Jobs, Bill Gates, Ryan Petersen of Flexport, and Jack Conte of Patreon did exactly that: learn things from unique personal experiences that put them on the right path.

And if you can do that, you avoid infinite competition. You can make something truly awesome. "